Five Things You May Not Know About Buchanan Cellers

by Gayle Gilham on September 3, 2019

in Featured Member

View of Buchanan Cellers Mill in 1954

Housed in one of McMinnville’s oldest industrial/commercial buildings, and with tangible reminders of the City’s agricultural beginnings, this Cascade member provides a shopping experience that sets you back in time. Did you know…

  1. In 1977, Jerry Legard purchased Valley Feed and Supply on the north end of McMinnville, Oregon. Just a couple of years later, the McDaniel Grain Company sold its retail and feed business to Jerry. He decided to combine the two businesses, keeping the name Valley Feed and Supply and operating out of the historic Buchanan Cellers Mill building. It was in 2007 that the business decided to rebrand its operation from Valley Feed and Supply to the current Buchanan Cellers name, keeping with the historic feel and ties to the local community.
  2. In the beginning, Jerry would personally drive the company truck each morning to pick up animal feed in downtown Portland, making it back to McMinnville in time to open up the store for business. The retail store eventually evolved from a focus on commercial accounts (primarily local dairies) to a store serving the needs of pet owners, wild bird enthusiasts and hobby farmers.
  3. The distribution side of the business has grown from using a 4,500 square foot warehouse with one small delivery vehicle to their current 72,000 square foot distribution warehouse on over six acres, utilizing eight tractor trailers and a 26’ box truck. The distribution warehouse also houses a mineral blending operation where the company produces a number of products under their Equi-Lux, Nutri-Lux and Beaver brands. Jerry has been instrumental in developing a wide range of products for livestock and pets that has led to a dramatic increase in sales over the decades.
  4. While Jerry remains active in the business, his son Jay now serves as the General Manager for the family business. Jay is a perfect match for the role, after all he grew up working at the store and earned an accounting degree from Oregon State University.
  5. In 2012, after years of hard work by Margaret Legard, Jerry’s wife, the Buchanan Cellers Mill was placed on the National Register of Historic Places. Today, the five-story downtown shop offers more than 8,000 square feet of retail space in addition to its warehouse.

Cascade is proud to feature this member, where customers can meander past historic relics of an old feed mill on wood plank floors under huge fir beams hewn from logs salvaged from the Tillamook Burn as they shop for livestock feed, pet food, wild bird food, seed, fertilizer, garden supplies and more.

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