Communicating Benefits: What Employees Want

by Carey Klosterman on May 22, 2017

in Benefits,Employee Engagement

The conversation.

I hear it all the time . . . “one of our biggest challenges is communication”! I recently read a great article in Workspan, a publication by WorldatWork which discussed how different generations prefer to hear about company offered benefits.

Most organizations utilize various media outlets to communicate benefits including:

  • Email (67%)
  • In-Person Meetings (43%)
  • Flyers and Brochures (40%)
  • Websites or On-line Portals (26%)
  • Direct Mail (25%)
  • Live Person – By Phone (9%)

In-person communication and online portals regarding benefits is the communication tool preferred most by employees.

Interestingly, different generations prefer face-to-face/in-person discussion based on the type of benefit:

Benefit Millennials Generation X Baby Boomers
When communicating physical wellness benefits: 61% 40% 48%
When communicating about emotional wellness benefits: 68% 59% 52%
For help managing chronic conditions: 66% 49% 52%

It is clear that Millennials are slightly more interested in wanting face-to-face conversations about all benefits with Generation X wanting these in-person conversations more when communicating about emotional wellness benefits.

No matter what generation or group of employees, understanding the culture of your organization and how employees prefer to hear about information that affects them is a critical aspect when engaging your workforce. Ask them what they want, how they want it, and make sure it is delivered in a way that will be most effective for everyone.

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